CEDAR RAPIDS, Iowa -- The American Rivers Conference (A-R-C) has announced a new partnership with Game One, a sports goods and apparel company for collegiate athletics.
This partnership advances the A-R-C’s Strategic Plan, with apparel, providing online stores for all conference championships and a dedicated e-commerce platform for all conference branded apparel.
"At the heart of our 2025–2028 strategic vision is a commitment to expanding opportunity, visibility, and pride across the A-R-C. Partnering with Game One allows us to capture the spirit of our member institutions, equipping our student-athletes, alumni, and fans with a unified brand identity they can wear with pride." said A-R-C Commissioner Marie Stroman.
Game One will work alongside A-R-C leadership to:
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Launch and manage an official online team store featuring officially licensed apparel and merchandise for the conference.
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Develop co-branded product lines that reflect A-R-C's visual identity.
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Expand fan and alumni access to conference-branded gear through e-commerce and in-person retail activations.
“We’re proud to partner with the American Rivers Conference and support its student-athletes, coaches and member institutions,” said Pat Weber, CEO of Game One. “We look forward to being a trusted resource for the conference and helping celebrate its teams at some of the biggest moments of their seasons.”
This partnership serves to bolster the A-R-C brand beginning with A-R-C hosted championship specific apparel websites and access to a native e-commerce platform.
About Game One
Game One is a leading national provider of team sports apparel, uniforms and equipment, serving schools, teams and organizations across the country. With a nationally supported, locally serviced model, Game One combines industry-leading brands, in-house decoration capabilities and technology solutions with dedicated local service. Every Game Is Game One.
Don't forget to become a fan of the American Rivers Conference on Facebook @AmericanRiversConference, X (Twitter) @AmerRiversConf, and Instagram @AmericanRiversConference.
About the American Rivers Conference
Nationally respected for excellence in NCAA Division III athletics, the American Rivers Conference (A-R-C) has a tradition dating back to its founding in 1922 as the Iowa Intercollegiate Athletic Association and adopted its current name in 2018 to reflect its strong Iowa roots and growing regional footprint. The A-R-C is a collaborative community that champions the holistic development of student-athletes, uniting member institutions in a shared commitment to academic achievement, athletic distinction, and leadership.
The A-R-C is home to eight full-time member institutions: Buena Vista University, Central College, Coe College, University of Dubuque, Loras College, Nebraska Wesleyan University, Simpson College, and Wartburg College. The A-R-C also includes two affiliate members for men’s and women’s swimming & diving: Illinois Tech and University of Minnesota Morris.
