CEDAR RAPIDS, Iowa - The American Rivers Conference (A-R-C) and The Zone, a leading mental health software platform tailored for athletic programs, are proud to announce a new partnership that will bring mental wellness tools and support directly to leadership conference participants across the conference.
This strategic collaboration marks a significant step forward in the A-R-C’s commitment to the holistic well-being of its athletes, beginning with access to The Zone’s mobile app and performance tools for all members of the conference’s Student-Athlete Advisory Committee and Leadership Conference Participants. The Zone is designed specifically for athletes, providing easy access to mental health check-ins, mindset resets, and confidential support - ensuring student-athletes are equipped to perform at their best both on and off the field.
“This partnership with The Zone is a direct reflection of our strategic vision to put students at the center of what we do, ensuring they have access to the resources and support they need to thrive,” said
Marie Stroman, Commissioner of the A-R-C. “By integrating innovative mental wellness tools into our leadership programming, we are not only elevating the Division III experience, but also fostering a culture of integrity, resilience, and care across our campuses and communities. Together, we are empowering student-athletes to lead with purpose, achieve with distinction, and inspire positive change throughout the A-R-C.”
Built by former athletes, The Zone understands the pressure, isolation, and intensity that student-athletes face today. This partnership with the A-R-C empowers student leaders to lead by example, advocate for wellness, and create a culture of care within their teams and campuses.
“The American Rivers Conference is setting the tone for what leadership in college athletics looks like - one that prioritizes connection, resilience, and proactive care,” said
Erik Poldroo, Co-Founder and COO of The Zone. “We’re proud to stand beside the A-R-C in this effort to normalize mental health conversations and make sure no athlete feels alone in their journey.”
The A-R-C and The Zone will continue to explore further opportunities to expand access and impact across all member institutions throughout the upcoming academic year.
About The Zone:
The Zone is a mental performance platform designed specifically for athletic programs and organizations. Trusted by over 200 teams across the NCAA, high school, and youth, The Zone helps student-athletes and staff build healthier habits, access support, and optimize performance through personalized resources and tools.
About the American Rivers Conference
Nationally respected for excellence in NCAA Division III athletics, the American Rivers Conference (A-R-C) has a tradition dating back to its founding in 1922 as the Iowa Intercollegiate Athletic Association and adopted its current name in 2018 to reflect its strong Iowa roots and growing regional footprint. The A-R-C is a collaborative community that champions the holistic development of student-athletes, uniting member institutions in a shared commitment to academic achievement, athletic distinction, and leadership.
The A-R-C is home to nine full-time member institutions: Buena Vista University, Central College, Coe College, University of Dubuque, Loras College, Luther College, Nebraska Wesleyan University, Simpson College, and Wartburg College. Luther College has announced its departure from the conference, effective at the conclusion of the 2025–26 academic year.
