CEDAR RAPIDS, Iowa — The American Rivers Conference (A-R-C) has formally adopted its 2025–28 Strategic Plan, establishing a bold vision and renewed direction for the conference as it seeks to elevate the student-athlete experience and strengthen its role as a national leader in NCAA Division III athletics.
“I am incredibly proud of the work that has gone into this plan,” noted Marie Stroman, A-R-C Commissioner. “From student-athletes and coaches, to administrators and presidents, and especially our conference staff and the members of the strategic planning focus group—your insights, energy, and dedication have shaped a vision we can all stand behind. Your collective efforts have been nothing short of inspiring.”
Approved by the A-R-C Presidents Council, the strategic plan is the product of a year-long, collaborative process involving representatives from all nine member institutions. The plan is centered on a refined mission, vision, and values framework and outlines a focused set of goals designed to advance the conference over the next three years.
"The A-R-C strategic plan was a clear, thoughtful and comprehensive process,” wrote Denise Udelhofen, Loras College Director of Athletics and Strategic Plan Focus Group Member. “Engagement from presidents, athletic administrators, faculty representatives, coaches and student athletes was energizing to see all constituents come together with a clear vision and goals for the conference as a whole. It will be exciting to watch the execution of the plan over the next couple years.”
With bold goals for the next three years also comes with a renewed mission, vision, and values statement for the A-R-C: